Novelty cufflinks are simple fashion accessories that can be used to express one's personal and internal beliefs through the process of representation. Although it used to hold the cuffs of a clothing item, many novelty cufflinks take in the form of different shapes such as a flag, a symbol, an emblem or a logo.

Through these forms, the novelty cufflinks can be used by the wearer to show his affiliation and feelings towards an issue. During the Iraq war, many United States citizens wore a novelty cufflinks in the form of the American flag. This is common especially for political leaders and officers working for government agencies and institutions. For some companies, the use of novelty cufflinks is mandatory since it is part of their dress code.

In fact, in the military, special occasions demand officers and soldiers to wear novelty cufflinks that would identify with their group, platoon or company. It is used as a marker and an identifier. Novelty cufflinks is also used as a symbol of national heritage since prominent historical figures such as presidents and generals have made it a part of their uniform and clothes to represent their personal side during a time of conflict.

For example, General MacArthur wore specially designed novelty cufflinks in the form of stars to symbolize the hope and freedom America was fighting for. Presidents including George Bush and Bill Clinton wore their own personalized novelty cufflinks which symbolized their party. Even international leaders from England, have used novelty designer cufflinks which symbolize their connection with a certain party.